“Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.” – Peter F. Drucker
Businesses and organizations of all sizes are constantly looking for ways to cut costs, but never at the risk of delivering customer satisfaction.
Today’s business strategies, particularly for those in the service sector, focusing on ways to earn their customer’s trust. Consequently, not only is it essential for decision makers to understand the depth of talent and other assets that exist in their own organizations, but also that of their clients.
But the tools necessary to drill-down on customer data falls into that murky realm of ‘big data’ from which marketing campaigns are created and customers are carried across company thresholds.
Just how important is such information today? Gartner projects that by 2015 almost 25% of the 500 largest firms will have one on the payroll, notes a Forbes article. And their role is well defined, but down a path that for decades has been less travelled:
“They’re (Chief Data Officers) combining cloud, mobile and analytics to stay in step with customers and employees. They’re wrangling decades of unbridled, unmanaged data expansion into cohesive and transformative analytical platforms…Talk about going from zero to 60 in seconds. With expectations so high around big data and the potential for payoff so huge…”
For some companies unequipped with the latest in services ERP software, like Microsoft Dynamics, having such data, and not knowing what to do with it, is tantamount to dropping a 600 hp engine into an original Model T: the car just isn’t going to go anywhere. And that is much like today’s businesses relying on outdated programs to track the needs-and-wants of their clients.
If they use Excel spreadsheets to create a customer purchasing history, for example, just how relevant is the information in a fast-changing marketplace? The same goes for other files and folders residing on desktop PCs: their isolation from employees and team members translates to ‘zero’ transparency, or opportunity for collaboration.
Common to the professional service industry are these four important areas where Microsoft Dynamics integrated software proves itself day after day: Client Relationships, Saleable Expertise, Service Delivery and Financial Results.
Contact us to learn more about implementing Microsoft Dynamics in your business or organization.