Well-meaning vendors may over sell their product lines, forgetting just how important it is for them to become consultants versus a sales company.
And when it comes to deciding to abandon an existing, on-premise software for one that can be used in the cloud, the final decision can be painfully felt. More so, if the stakeholders believe the choice is an either-or situation.
In truth, businesses are opting for hybrid solutions by leaving specific core applications on their servers while they turn to the cloud and software as a service (SaaS) options to enhance other operations in the company—outside sales, marketing and shipping and distribution, for example.
For sure, today’s competitive marketers understand how important research has become to reach their customers. As such, count on more funds being spent on consumer research.
That fact that Microsoft is predicting more growth to come from its cloud services is reason enough to believe that storage is becoming an off-premise reality, notes a Forrester survey.
Hybrid is coming of age…
The choice in managing data is not about one-over-the-other, and the reason why businesses are looking to manage select resources on-premise…while letting a cloud hosting service handle other files and applications (Microsoft Dynamics CRM Online 2015, for example.)
…While Private clouds are fading.
Forrester predicts that the on-premise, “remotely managed” cloud is, in fact, a “doomed model.”
In short, the challenges presented by private clouds outweigh their advantages, and the reason the researcher sees this option “dwindling significantly” in 2015.
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