To some, the ‘elephant-in-the-room’ when it comes to CRM software may be Salesforce, given their market capitalization of $48.7 billion. But sheer dollar size doesn’t keep Microsoft off the playing field. More importantly, the Redmond Giant realizes that third-party vendors help make Dynamics CRM a most viable business tool in the workplace, such as InsideSales. The latter software enhances many features within Dynamics CRM.
Moreover, Dynamics CRM has been closing in on the Salesforce platform with “number of users as well as implementations,” as noted in a LinkedIn post by Ahmed Ali of Folio Software.
A number of features and benefits continues to push Dynamics CRM to become the ultimate for many businesses.
For starters, when it comes to Dynamics CRM vs Salesforce there are mega users already of MS Office, and since Dynamics CRM Online is not simply a plug-in module, Dynamics is easier to use and “more effective.”
Salesforce is almost monolithic platform without the benefit of familiarity of mainstream working programs. Labelling this software as a proprietary platform may not be too far removed from its reality!
For sure, SalesForce comes to you via the cloud, but for companies not quite ready to migrate all critical files and documents to a cloud-hosting service, the on-premise feature of Dynamics CRM is a strong draw. As such, Dynamics CRM can be viewed as a ‘hybrid’ option by allowing companies to post sales and marketing data to the cloud, but keeping core programs on-premise.
Another key feature of Dynamics CRM is the software’s InLine Analytics capabilities, a feature Salesforce can’t offer.
To understand the competitive features of Microsoft Dynamics CRM, both on-line and on-premise deployments, contact us today.