Is Gartner throwing today’s CRM software, like Microsoft Dynamics CRM 2015 and conventional architecture, under-the-bus because the latter relies on “metadata” models for collecting data versus today’s “revolutionary advance” of  “in-memory computing” ?

First off, it’s more than a difference in semantics that is pushing ‘in-memory’ computing to the forefront. In fact, in-memory receives its boost in analytical capabilities from the system’s architecture, specifically RAM, or internal random access memory: data resides on “spinning disks,” which can have a negative impact when users search for data in the form of “lag-time” penalties. With in-memory computing, the system’s RAM dramatically increases searches and data analysis.

Conventional system architecture places data on “spinning disks,” which can impede users search for data, for example, in the form of “lag-time” penalties. With in-memory computing, though, the system’s RAM dramatically increases searches and data analysis.

As noted on the ERP Software Blog:

“In-memory computing handles large volumes of data more rapidly than was possible with the previous generation of BI and CPM systems, which enables more powerful and real-time analytical operations.  This means faster and more reliable planning, forecasting, and decision-making.”


The use of BI (Business Intelligence) in Dynamics CRM 2015, and identifying client data, for example,  is not diminished because of it’s reliance on summary information, which serves as the baseline for data models in Dynamics CRM.

Microsoft Dynamics in general may not be getting a fair shake, while overlooking recent iterations of both Dynamics  CRM 2015 and Dynamics CRM Online, the SaaS component of this platform.

The Redmond Giant made sure that small to medium-size business benefit with Dynamics CRM software in scalable modules. In short, and unless you’re a Boeing or part of the federal government’s ERP network, the in-memory might well have a berth in the future growth of a company’s data requirements.

Until then, the ‘spinning wheel’ serves SMBs quite well, thank you.

Learn more about the power of Microsoft Dynamics CRM and ERP software. Contact us for a free demo and guidance on selection.

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