Business owners are always looking for ways to increase revenue while keeping costs under control when searching for quality but competitive Dynamics CRM pricing. Too often, they rely on old methods of collecting customer information, such as entering descriptive profiles in one program and order history in another.

Over time, the data becomes unmanageable in their isolated silos. Excel spreadsheets, for example, hold data that might have been entered in error, populating untold columns throughout the program.

As a result, stakeholders make uninformed decisions that can impact sales efforts. Marketing may be using old information in formulating their promotions, and accounting generates inaccurate forecasting reports.

But today’s offering of Business Intelligence (BI) within Dynamics CRM/ERP software moves decision-making to a higher level, far removed from what the famous economist, John Maynard Keynes, referred to as our tendency to choose  our own “motive or sentiment or chance.” Why? Because, according to Keynes, we are simply not suited to integrating a mathematical perspective “in human decision making under conditions of uncertainty”   (“Making Better Decision Through Discovery Analysis”):

Any decision is influenced by a range of factors, some rational, some non-rational, some explicit others implicit. These factors clearly carry different weights in the mind of each decision-maker. ranks the “Top 4 Metrics for Measuring the Success of BI Investments”: Number of Active Users; System Usage(queries/Dashboard views); Total cost of ownership and the Number of Users Receiving Reports.

Furthermore, the survey noted that successful, “top performers” were definitely using BI tools; this, because it by-passed using isolated programs and silos of information.

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